Sparkly Red Sneakers and the Art of Authentic Networking
When I walk into a networking event, I don’t lead with a title or resume.
I lead with sparkly red sneakers.
(Though the silver pair with shamrocks gets plenty of time on the floor, too.)
They’re not just a fashion statement. They’re a conversation starter, a confidence booster, and yes, a subtle personal brand play.
Before events, I’ll tell people, “I’m in the sparkly red sneakers.”
✨ That makes me easy to spot.
✨ Even easier to remember.
✨ And most importantly for this not-so-secret introvert, they do the hardest part of networking for me: they start the conversation.
“Those are amazing! Where’d you get them?”
It’s a question I’ve heard dozens of times and behind it, the real magic: the ice is broken, and we’re talking.
Networking That Actually Feels Like You
Here’s something I’ve learned: the best networking doesn’t feel like networking at all. It feels like curiosity, generosity, and a little courage.
If you want to make the most of those hallway hellos and awkward intros, try this:
Lead with curiosity. Instead of asking, “What do you do?”, ask, “What are you hoping to get out of the event?” It opens the door to energy, not just job titles.
Offer before you ask. Ask yourself, “Who else could this person help?” or “What resource can I share?” Giving without expectation creates connection.
Follow up like you mean it. A kind message, a shared article, a warm intro. These tiny acts build relationships long after the name badges are gone.
Build relationships before you need them. Networking is a long game. The time to invest is before you're looking for help.
Your Brand Might Be in the Details
Here’s what I know: personal brand doesn’t have to mean perfect headshots or catchy slogans. Sometimes, it’s something small that feels unmistakably you like red glitter on your feet and a warm smile that says, “Come say hi.”
That detail becomes a signal. A point of connection. A reminder long after the event ends.
What’s Your Red Sneakers?
You don’t need sequins or shamrocks. Maybe it’s a signature question you always ask. A notebook covered in stickers. A way of listening that makes people feel seen.
Whatever it is; use it intentionally.
Because the goal of networking isn’t to impress. It’s to connect.
And when someone says, “I had to come meet you…” you’ll know it’s working.